Understanding the Impact of Online Social Interactions on Social Behavior

Authors

  • Maria Goreti Murni Faculty of social sciences and law, Anthropology education study program

Keywords:

Online, Social, Interactions.

Abstract

The way people engage and communicate in the modern world has undergone a transformation thanks to social media platforms and online communities. This study explores the dramatic effects of online social interactions on interpersonal relationships, emotional health, and social conduct. This study offers a thorough explanation of the dynamics at work in digital social behavior by drawing on theoretical frameworks from psychology, sociology, and communication. The formation and expression of social identities, the pursuit of social rewards, and the dissemination of information through various digital media are all influenced by online interactions, as explored through the theoretical lenses of Social Identity Theory, Social Exchange Theory, and Media Richness Theory. The study examines the good and negative effects on people's emotional wellbeing of a variety of social behaviors that appear in online contexts, such as the development of helpful virtual communities and the spread of harmful content.

To further shed light on how virtual connections affect empathy, emotional contagion, and mental health consequences, the psychological and emotional components of online social interactions are carefully investigated. In order to better understand how people interact with virtual reality (VR) environments and form social relationships as avatars, the study also looks into the developing field of social behavior in VR environments. Examining concerns with privacy, data protection, and platform design ethics, ethical considerations and obstacles in the digital sphere are evaluated critically. The study emphasizes the value of encouraging digital literacy, moral platform development, and protecting vulnerable users while creating an inclusive and compassionate culture in virtual places.

The study makes suggestions for the future in order to increase the beneficial effects of online social connections while resolving the difficulties brought on by unfavorable actions and the dissemination of false information. This study promotes a more kind and responsible digital society by placing an emphasis on teaching digital literacy, ethical design principles, and inter-disciplinary cooperation. In conclusion, navigating the intricacies of the digital age requires an awareness of the effects of online social contacts on social behavior. We can create a digital environment that encourages empathy, inclusivity, and meaningful relationships while preserving ethical values and promoting digital citizenship, producing a more cohesive and socially responsible global society.

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Published

2023-07-31