Journal Development Manecos

The Effect of Promotion and Product Innovation on Marketing Performance which is Mediated by Service Quality at PT. Adira Finance, East Java

Novi Mahwiyanto, Suwitho — Wed, 23 Sep 2026 00:00:00 +0000

The study analyses the effect of promotion and product innovation on marketing performance which was mediated by service quality at PT. Adira Finance, East Java. In the industry of automotive financing, especially for new cars, a higher competition forces the company to apply effective promotion strategies, present relevant product innovation, and give optimal service quality to increase marketing performance. The study applies quantitatively with a survey method. Furthermore, the population consists of partners of PT. Adira Finance, namely PIC dealer of marketing division and employees of marketing division at PT. Adira Finance, East Java. The data were collected using probability sampling with a questionnaire that was distributed to respondents. In line with that, 146 respondents were taken as samples. Moreover, the data were analysed using Structural Equation Model - Partial Least Squares (SEM-PLS) with descriptive and inferential analysis. As a result, it shows that promotion has an insignificant effect on service quality and marketing performance. Additionally, product innovation has a significant effect on marketing performance. Likewise, service quality has a significant effect on marketing performance. In addition, service quality is proven as a mediating variable in the relationship between promotion strategy and product innovation on marketing performance. The findings give implication on managerial terms that the improvement of marketing performance in the industry of automotive financing for new cars is not only dependent on product innovation, but also mostly influenced by the effectiveness of service quality which is given by either the dealer partners or consumers.

Analysis of the Influence of Financial Literacy, Investment Knowledge, Financial Behavior, and Risk Tolerance on Investment Behavior among Millennials in Indonesia

Angga Tri Adi Putra, Vip Paramarta, Kosasih — Wed, 23 Sep 2026 00:00:00 +0000

Investment participation among Indonesian millennials has expanded along with broader access to financial services and digital investment platforms; however, higher participation does not necessarily indicate better investment behavior. This study examines the effects of financial literacy, investment knowledge, financial behavior, and risk tolerance on the investment behavior of millennials in Indonesia. A quantitative descriptive-verificative, cross-sectional design was employed. Data were collected using a Likert-scale questionnaire from 100 millennial respondents with investment experience. Path analysis using SPSS 26 was applied after validity, reliability, and normality testing. The path coefficients were 0.278 for financial literacy (p<0.001), 0.238 for investment knowledge (p=0.016), 0.398 for financial behavior (p<0.001), and 0.132 for risk tolerance (p=0.011). All four variables had positive and significant partial effects on investment behavior. Financial behavior generated the largest total effect (33.88%), followed by financial literacy (21.07%), investment knowledge (19.80%), and risk tolerance (5.28%). Simultaneously, the four variables explained 80.1% of the variance in investment behavior (R²=0.801; F=95.527; p<0.001). These findings indicate that strengthening day-to-day financial behavior is the most dominant factor, while financial literacy, investment-instrument knowledge, and risk awareness remain essential for developing more rational and planned investment behavior.

The Role of Basic Youth Leadership Training (LKPD) on Behavioral Changes of The Dadi Congregation of Toraja Church Youth Fellowship

Archel Adriani Pasau, Sri Adrianti Muin — Wed, 23 Sep 2026 00:00:00 +0000

This study aims to explore the role of Basic Youth Leadership Training (LKPD) in fostering behavioral changes among members of the Toraja Church Youth Fellowship (PPGT) Dadi Congregation. The research employed a qualitative descriptive approach to gain an in-depth understanding of participants' experiences and perceptions regarding the influence of leadership training on their attitudes and organizational behavior. Data were collected through semi-structured interviews, non-participant observations, and document analysis involving organizational leaders, LKPD committee members, participants who had completed the training, and members who had not participated. The data were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, coding, thematic analysis, data display, and conclusion drawing. The findings reveal that LKPD serves as a strategic leadership development program that not only enhances participants' knowledge and skills in leadership, communication, teamwork, time management, and organizational procedures but also promotes positive behavioral transformation. Participants demonstrated improved discipline, responsibility, self-confidence, communication abilities, collaboration, and commitment to organizational activities after completing the training. These behavioral changes were also recognized by organizational leaders and other members, indicating that the impact of LKPD extends beyond individual learning outcomes to organizational development. The study further identifies organizational support, a positive learning environment, and participant motivation as key enabling factors, while limited implementation time, competing commitments, and inconsistent opportunities to apply acquired competencies remain significant challenges. Overall, LKPD contributes substantially to the formation of competent, responsible, and service-oriented youth leaders, highlighting the importance of continuous leadership development programs in strengthening organizational sustainability and leadership succession within faith-based youth organizations.

Poverty, Local Government Performance, And Voting Behavior: A Approach Econometrics to Performance Evaluation In Election District Head

Mon, 24 Aug 2026 00:00:00 +0000

This study examines the relationship between household poverty status, satisfaction with incumbent government performance, and voters’ decisions to re-elect the incumbent local government leader in Belu Regency, East Nusa Tenggara Province, Indonesia. The study employed a quantitative research design using a survey approach. Data were collected from 273 respondents selected through multistage random sampling. The variables consisted of household poverty status and satisfaction with incumbent government performance as independent variables, while the decision to re-elect the incumbent served as the dependent variable. All variables were measured using binary categories. Household poverty status was classified based on the applicable poverty threshold, while satisfaction with government performance and electoral preference were categorized according to respondents’ survey responses. The data were analyzed using binary logistic regression estimated through the Maximum Likelihood Estimation method in SPSS. The results show that household poverty status was not significantly associated with the decision to re-elect the incumbent (B = 0.005, p = 0.987, Exp(B) = 1.005). In contrast, satisfaction with incumbent government performance had a positive and statistically significant association with electoral preference (B = 3.009, p < 0.001, Exp(B) = 20.269). Respondents who were satisfied with the incumbent’s performance had substantially higher odds of supporting the incumbent’s re-election than those who were not satisfied. The findings suggest that voters’ evaluations of government performance were more strongly associated with electoral support than household poverty status. Therefore, economic disadvantage did not appear to independently weaken performance-based electoral accountability within the estimated model.

The Effect of Debt to Equity Ratio, Net Profit Margin, and Return on Equity on Price Earning Ratio in Agribusiness Companies Listed on the Indonesia Stock Exchange for the 2021-2025 Period

Niken Afifah Putriansyah, Ika Sari Tondang, Taufik Setyadi — Fri, 28 Aug 2026 00:00:00 +0000

This study examines the influence of the Debt-to-Equity Ratio (DER), Net Profit Margin (NPM), and Return on Equity (ROE) on the Price-to-Earnings Ratio (PER) of agribusiness companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2025 period. The agribusiness sector plays a strategic role in Indonesia's economy, yet its financial performance is characterized by commodity price volatility, climate uncertainty, and biological production cycles that may affect investors' valuation decisions. A quantitative research design was employed using secondary data obtained from the annual financial statements of fifteen agribusiness companies selected through purposive sampling, resulting in 75 firm-year observations. Panel data regression analysis was conducted using Stata 19, with the appropriate estimation model determined through the Chow, Hausman, and Lagrange Multiplier tests. The findings reveal that the Debt-to-Equity Ratio has no significant effect on the Price-to-Earnings Ratio, indicating that capital structure is not the primary consideration in investors' valuation of agribusiness firms. In contrast, the Net Profit Margin has a positive and significant effect on the Price-to-Earnings Ratio, suggesting that stronger operational profitability enhances investor confidence and market valuation. Meanwhile, Return on Equity exhibits a significant negative effect on the Price-to-Earnings Ratio, implying that investors evaluate not only current profitability but also earnings sustainability and future growth prospects. Simultaneously, DER, NPM, and ROE significantly influence the Price-to-Earnings Ratio. These findings contribute to the corporate finance literature by demonstrating that firm valuation in the agribusiness sector is driven more by profitability and growth expectations than by capital structure alone, highlighting the importance of considering sector-specific characteristics when evaluating investment decisions.

The Influence of Gen Z Consumer Perceptions in Bandung City on Consumer Satisfaction with Raecca Cosmetics

Dinda Febdinayu, Riska Aprilina, ⁠Donni Junipriansa — Wed, 02 Sep 2026 00:00:00 +0000

The development of the cosmetic industry in Indonesia has experienced substantial growth, accompanied by increasing awareness of self-care and personal appearance, particularly among Generation Z. In an increasingly competitive cosmetic market, understanding consumer perception is essential because consumers' evaluations of product quality, price, brand image, and product benefits may influence their satisfaction. This study aims to examine the effect of Generation Z consumer perception on consumer satisfaction toward Raecca cosmetic products in Bandung City. This study employed a quantitative explanatory research design. The population consisted of Generation Z consumers who had used Raecca Cosmetics in Bandung City. A total of 96 respondents were selected using a purposive sampling technique based on predetermined inclusion criteria. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics through descriptive analysis and simple linear regression. The findings show that Consumer Perception obtained an average score of 82.57%, categorized as High, while Consumer Satisfaction achieved an average score of 82.76%. The regression analysis demonstrates that Consumer Perception has a positive and significant effect on Consumer Satisfaction, with a regression coefficient of 0.433, a calculated t-value of 14.227, and a significance value of 0.000 < 0.05. The coefficient of determination (R² = 0.683) indicates that Consumer Perception explains 68.3% of the variation in Consumer Satisfaction. These findings confirm that positive consumer perceptions contribute substantially to satisfaction among Generation Z consumers of Raecca Cosmetics and highlight the importance of maintaining product quality, value, brand consistency, and consumer experience in strengthening satisfaction.

The Effect of TikTok Marketing Activities on the Brand Image of a Culture-Themed Café: A Study on Sabaai Coffee Bogor

Yusril Anshari, Dally Nur Arif, Oman Sukirman — Sat, 05 Sep 2026 00:00:00 +0000

This research is motivated by the increasingly intense competition among cafés in Bogor and the growing use of TikTok as a digital marketing medium. Sabaai Coffee Bogor, a Thai-styled café, utilizes TikTok to showcase its café atmosphere, menu, visitor experiences, promotions, and visual uniqueness capable of shaping consumer perceptions. This study aims to determine and analyze the effect of TikTok Marketing Activities on the Brand Image of Sabaai Coffee Bogor. The research employs a quantitative approach with an ex post facto design. The sample consists of 385 respondents who are TikTok users and have been exposed to Sabaai Coffee Bogor’s TikTok content. The sampling technique used is purposive sampling, while data were collected through an online questionnaire with a Likert scale. Data analysis was conducted using validity testing, reliability testing, classical assumption tests, and simple linear regression analysis. The results show that TikTok Marketing Activities have a positive and significant effect on the Brand Image of Sabaai Coffee Bogor. The regression coefficient of 0.542 indicates that an increase in TikTok Marketing activities can enhance Brand Image. The R-squared value of 0.287 demonstrates that TikTok Marketing Activities can explain 28.7% of Brand Image, while the remainder is influenced by other factors beyond this study. These findings indicate that TikTok content which is entertaining, interactive, trend-following, encourages electronic word of mouth, is relevant to audience interests, features attractive promotions, and possesses good visual quality can strengthen the brand image of Sabaai Coffee Bogor.

Transforming Fragmented Tourist-Visit Reporting into Integrated Tourism Monitoring: The Qinanti Dashboard and Business Process Redesign

Galih Darmawan Hidayatullah, Muharman Lubis — Sat, 05 Sep 2026 00:00:00 +0000

Delayed and fragmented tourist-visit data weaken government responses to traffic congestion, overtourism, illegal levies, uneven visitor flows, and declining service quality. Dependence on late and inconsistent records also increases the risk of resource misallocation and may reduce destination competitiveness and investor confidence. This study redesigns the tourist-visit data collection process in West Java, Indonesia. A sequential explanatory design combined secondary records, interviews, observation, and document analysis. Recognize–Scrutinize–Materialize (RSM) approach was aligned with the Define–Measure–Analyze–Design–Verify (DMADV) framework to link user needs, root causes, and system design. The as-is business process required 435 minutes of processing and 9,645 minutes of waiting, producing a seven-day lead time and an active-time ratio of 4.32%. A 21-feature Requirement Feature Matrix and a role-based use-case model translated the redesign into implementable functions and actor responsibilities. The proposed process introduces single-entry recording, preventive validation, staged review, visible reporting status, automatic recapitulation, audit trails, controlled interoperability, analytical dashboards, and geospatial monitoring. Under a conservative simulation with one correction cycle, projected lead time declined to 504 minutes or 8 hours 24 minutes. Black-box testing confirmed the expected behaviour of all 19 implemented functions; anomaly detection and visit-trend prediction were excluded because they were classified as Won't Have. Heuristic interviews identified five areas for refinement. The findings demonstrate traceability from user needs and quality targets to role allocation, process design, and functional verification, although the simulated gains require post-implementation measurement.

Organizational Resilience in Public Sector Innovation Sustainability Amidst Budget Efficiency

M. Akbar Hasyim, Deddy T Tikson — Mon, 28 Sep 2026 00:00:00 +0000

National budget-efficiency policy poses a significant challenge to the sustainability of local public sector innovation. This study examines the organizational resilience mechanisms underlying the sustainability of “Ngofa Sedano,” a digital procurement-coaching forum run by the Procurement Unit (UKPBJ) of Tidore Kepulauan City, which has persisted for more than five years without dedicated budget support. Using a qualitative approach with an embedded single-case study design, data were collected through in-depth interviews with four informants and supporting documents (regulations, standard operating procedures, and budget records), then analyzed thematically using an organizational resilience capability framework. The findings show that the innovation’s sustainability rests on three interrelated capabilities: anticipation (internal readiness prior to external rollout), coping through resource bricolage (self-directed learning and use of free platforms), and adaptation through formal institutionalization and tiered staff regeneration. These findings explain the mechanism behind the sustainability of a crisis-born public sector digital innovation, while offering practical implications for local governments facing similar fiscal pressure.