The Societal Impact of Digital Technologies and Social Media

Yulyanti Djo Day; Yohanes  Dominikus; Adrianus  Laurensius

doi:10.71435/621418

Authors

Yulyanti Djo Day Makassar public university Faculty of social sciences and law, Anthropology education study program
Yohanes Dominikus Makassar public university, Faculty of social sciences and law, Anthropology education study program
Adrianus Laurensius Makassar public university, Faculty of social sciences and law, Anthropology education study program

DOI:

https://doi.org/10.71435/621418%20

Keywords:

Societal Impact, Technologies, Social Media

Abstract

The massive use of digital technologies and social media platforms during the digital era has ushered in a new era of societal transformation. This study explores the complex effects of the digital age on a range of societal issues, such as identity construction, interpersonal relationships, activism, information sharing, and the digital divide. This study provides important insights into the complexity and nuances of the digital landscape by examining the experiences of various participants from a range of age groups, genders, and socioeconomic backgrounds.

The results show that the digital age has fundamentally changed how people create their identities by giving them access to previously unheard-of chances for self-expression and exploration through social media platforms and online groups. Nevertheless, there are moral questions about data privacy, permission, and responsible digital activity.

Social interactions have changed significantly as a result of people communicating and interacting with each other online. This raises concerns about the quality and authenticity of these connections as well as the possibility of both beneficial and negative consequences on mental health.

The study goes into further detail about how social movements and activism are affected by digital technologies. While the digital era has helped spread information and amplified activists' voices, participants also highlight problems like false information and the necessity for a comprehensive strategy that unifies physical and online activism initiatives.

With persons from various socioeconomic backgrounds having varying access to digital tools and possibilities, the "digital divide" also becomes an important issue. To advance social equality and give people the tools they need to flourish in the digital age, we must close this gap.

The study comes to a thorough conclusion with recommendations and future strategies for addressing the ethical and privacy issues brought on by the digital era. Initiatives for digital inclusion, data privacy laws, ethical AI development, media literacy programs, ethical tech design, cybersecurity safeguards, and multi-stakeholder cooperation are among the proposals.

This study underlines the significance of navigating the digital world while carefully taking ethical values, data protection, and inclusivity into mind. Society can use the revolutionary power of technology to build a more just, moral, and responsible digital environment by seizing the opportunities and solving the obstacles.

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